Get inspired

Every year at the end of September, the SMC students are confronted with a challenge. They are asked to develop a radical new concept (a new or a radically modified product/service, brand and/or business model). The concept alongside with clear cut arguments and prerequisites for implementation – is submitted in the middle of January.

This year we would like to share some results and experiences from this process with you. Three projects with a common theme will be presented. The common theme concerns combining off-line and on-line experiences - in order to enhance customer value.

JOIN US - No registration is needed!

Place: Copenhagen Business School – room SP201

Time: 13.00-14.30